By: Robert Steele
The article by Philip Dodson, suggests that in the new way of working, we need collaboration and community as well as personal connections to drive the new economy
At the early stage of investing in companies, there are a myriad of services from accelerators to online fund raising (Crowd Funding) services and everything in between. The problem for me, is that these service tend not to have any physical interaction with their clients.
Crowd Funding platforms such as Crowdcube and JustInvesting, never get to see or meet their clients, partners or investors. Everything is managed online and remotely.
Whilst technology can support this process, it is our belief that you MUST have the personal interaction in-between.
Every business is different, every business opportunity requires a different approach, and the needs of early stage businesses for support, mentorship as well as funds needs to be understood fundamentally.
Whilst we recognise the need for certain pre-requisites to be met, such as the financials, team and proposition in the market, you can not automate or distance yourself from the softer, less tangible ethos of an opportunity.
This is why we believe that the Crowdfunding world will ultimately fail, it is too far removed from the facts and too concerned with standardisation and vanilla flavoured deals.
It is an exciting time for us all, people are breaking out of the old ways of working and this has to be good. But those face to face, physical interactions that are the lifeblood of commerce need to be retained. We can’t do it all remotely and systematically, we are people after all and we need the social interaction!